While online payments have existed for quite some time now, Apple Pay has made it a lot cooler now with the TouchID fingerprint sensor. Starbucks plans to use the feature to its benefit by launching the Mobile Order & Pay app.
Starbucks’ Mobile Order & Pay app lets users place orders in advance of their visit and pick them up from the closest Starbucks store. The app is integrated into Starbucks’ existing mobile app and My Starbucks Rewards loyalty program. Mobile Order & Pay will be available for iPhone starting 2015 in markets where the feature is available.
The feature requires location services to be enabled so that Starbucks can identify the nearest location that offers Mobile Order & Pay. Customers can then select the items from the menu they wish to order. “Just as in-stores, beverages are customizable, including the option to modify size, number of espresso shots, dairy selections and more,” Starbucks claimed in a press statement.
For iPhone users who have Apple Pay on their devices, the app will enable faster payments via Apple Pay. As of now the Mobile Order & Pay feature is available only for the iPhone app, but the company says that it will reach Android customers in 2015, as part of the national rollout of mobile ordering.