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Mobile App Download Volumes Hit Record High In November

Mobile App Download Volumes Hit Record High In November

Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu. The firm says its “App Store Competitive Index,” which tracks the aggregate average daily download volume of the top 200 free iOS apps, reached 8.1 million downloads last month, propelled in particular by new iPhone purchases and increased activity over the T

Meet The Mobile App Install Addict

Meet The Mobile App Install Addict

Mobile app "Install Addicts" -- consumers who download more than 17 apps monthly -- have emerged as a dominant force in the market, according to research released Wednesday. Getting consumers to download a mobile app is one thing, but it's quite another to convince those consumers to use them. Who are these consumers -- and what do they need? They are probably less concerned with privacy and malware. Whether or not they realize it, consumers using apps give up a bit of privac

Mobile Apps To Get You Through The Holidays

Mobile Apps To Get You Through The Holidays

Three days till Christmas and there is plenty of time to get flustered over last-minute details. Online shipping deadlines have mostly ended so now you're stuck going to the store. Combine shopping with any last-minute planning issues and details and you're probably ready for some help. Here are a few mobile apps to get you through these last few days: Santa Tracker. An app that's good for only about 24 hours will be a hit with kids who still believe in Santa Claus. The offic

How to protect yourself in the app space

How to protect yourself in the app space

Mobile apps are easy to create and, through an ever widening network of app stores, easy to distribute. The public has an almost insatiable appetite for mobile apps that promise to save them time or money, and that is where some consumers - and brands - can begin to see trouble. What trends are you seeing in the mobile space? Greg Mancusi-Ungaro, CMO, BrandProtect: Mobile apps have rapidly become the "environment of choice" for Internet scammers. In just one year, McAfee Labs

Experts: App usage will change in 2015

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout 2014, one report shows most (73%) of shoppers are 'likely to shop' with retailers offering mobile apps. "Today, 17% of smartphone owners report shopping at a new store because of their mobile app, looking ahead--given how positively people

5 Development Mistakes That Can Destroy Your Mobile App

5 Development Mistakes That Can Destroy Your Mobile App

If you have a breakthrough idea for your business, you’ve probably considered bringing it to life by developing a mobile app. It’s not a bad idea. Mobile apps are extremely popular at the moment, and they’re paving the way for all kinds of new and exciting business ideas. The problem, especially for many of the smaller-sized businesses we work with at Icreon, is trying to figure out the right approach. Here are five helpful tips that will help any business navigate the treach

Pandora retunes its mobile app

Pandora retunes its mobile app

Headed to all users in the coming months, the new app for iOS and Android will offer a redesigned interface and new ways to navigate radio stations and other features. Pandora is revamping its mobile app to give its users a more personalized experience. Currently in beta mode for a number of iOS and Android users, the new version of Pandora is slated to reach all users of the app in the coming months, Pandora announced Monday. And what will you find in the new app? A redesign

New IBM service shines a light on mobile device and app performance

New IBM service shines a light on mobile device and app performance

The company is also unveiling cloud-based virtual desktops for mobile devices With mobile devices rapidly becoming the tools of choice for enterprise work, IBM wants to help IT departments make sure they can serve all users. Developing and delivering software to laptops and desktops is only part of the battle. IBM has signaled that mobile is a big part of its enterprise future through the partnership it announced with Apple in July. No products from that deal have surfaced ye

Mobile Marketer's Mobile Outlook 2014

Mobile Marketer's Mobile Outlook 2014

Growing mobile usage calls for more budgetary allocations The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on. As this edition of Mobile Marketer’s Mobile Outlook 2014 points out, marketers across categories are embracing mobile in the multichannel – OK, omnichannel –

Playing to the strengths of devices, platforms and consumer behavior in 2015

Playing to the strengths of devices, platforms and consumer behavior in 2015

A couple of years ago, I engaged in a somewhat heated argument with a mobile industry peer. His position was that tablets are not mobile devices, because they act more like computers than mobile devices. My position was that tablets that are mobile devices, because they meet the definition of “mobile” – untethered, portable, capable of receiving a Wi-Fi signal and carried around by users for the same kinds of activities as smartphones. What I have come to realize and admit, h

United Airlines bolsters mobile strategy with smartphone entertainment, new app

United Airlines bolsters mobile strategy with smartphone entertainment, new app

United is ramping up mobile offerings United Airlines is bumping up its mobile strategy with the introduction of a personal device entertainment service on planes via its updated mobile application and enabling in-store purchases with the new MileagePlus X loyalty app. United consumers with Android devices can now access the airline’s complimentary entertainment service for personal devices by using the latest version of the United mobile app. The airline is also selecting a

#onlyintheapp: Taco Bell’s Unique Strategy Drives App Downloads

#onlyintheapp: Taco Bell’s Unique Strategy Drives App Downloads

With 2.5 million apps in the App Store and Google Play store, it can undeniably be hard to acquire mobile app users. That, of course, is why we’re here - but I digress. Paid advertising is one way to help get your app noticed, and then, there’s what Taco Bell just did. On Tuesday, the fast food chain unveiled a new app that allows customers to order and pay via their iPhones and Androids before getting to the restaurant. And then they took the launch a step further. Taco Bell

Here's Why Your Business Needs Its Own Mobile App

Here's Why Your Business Needs Its Own Mobile App

Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. In fact, these days you’ll notice that many small bus

Don’t worry. Even Walmart is trying to figure out how to maximize mobile

Don’t worry. Even Walmart is trying to figure out how to maximize mobile

SAN FRANCISCO — Walmart has been committing serious resources to e-commerce — just take a look at Walmart’s growing list of technology acquisitions — but the retailing behemoth still plenty of work to do. That’s especially true when it comes to marketing to customers and increasing sales through mobile apps. “We all know that’s where the world is heading,” Loren Simon, Walmart’s senior director of online marketing, said yesterday at VentureBeat’s 2014 GrowthBeat conference. “

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