Finding a good app can be like looking for a needle in a truck stop bathroom. Apple and Google aren’t doing much to help you sift through their messy app stores. Facebook has tried to step up, but sometimes you don’t care about your friends and just want a new mobile toy to play with. So Facebook is taking haters’ worst nightmares and turning them into an app discovery tool. Today I noticed a new bookmark in Facebook’s mobile navigation menu called “Find Apps” that leads to a
Marketing mobile apps is a big business for Facebook . In fact, Facebook’s unique ability to deliver ads to people that will get them to download mobile games on their phones has been a huge driver of Facebook’s overall mobile ad revenue explosion. So earlier this year, when Facebook rolled out a mobile ad network, providing app developers a new outlet to push their apps to consumers outside of Facebook, many saw a golden opportunity. Then the early results came in, and many
Advertisers can now optimize for reach and frequency, target Amazon Fire users and use autoplay video in app install and awareness advertising. Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers will be able to buy app ads that are optimized for reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” Facebook explained in a blog post.
Facebook on Tuesday introduced some new ways to incentivize advertisers to use mobile app ads. Through mobile app ads, Facebook claims that advertisers will have more reliable reach and frequency. Eligible mobile app ads with video will also play automatically in News Feed. Additionally, advertisers can now target users on Amazon Fire tablets. Facebook’s Jun Li wrote about how advertisers can achieve more predictable reach and frequency through mobile app ads: We’re enabling