Facebook Offers New Buying, Video & Targeting Options For Mobile App Ads
Advertisers can now optimize for reach and frequency, target Amazon Fire users and use autoplay video in app install and awareness advertising. Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers will be able to buy app ads that are optimized for reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” Facebook explained in a blog post.