7 Ways to Boost Mobile B2B Marketing
B2B customers are just as if not more mobile-oriented at work as they are as consumers. The confluence of changes in the workforce, workplace, and work styles make it essential that B2B marketers include mobile as part of their marketing mix. “Everything is converging,” says Seth Pickett, senior director of global mobility and the workplace practice for HP Enterprise Services. “People are more familiar with mobile technology. Today the workplace can be anywhere: the house, th